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Article "You win, I win" on the benefits of co-operating over the Internet
This article is from a newsletter I get mailed to me regularly. Its a bit wordy, but hopefully will be food for thought for those people who think they should "get something back" for giving away their information.
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NEW THINKING NEW THINKING NEW THINKING NEW THINKING NEW THINKING
Free weekly email contributing to a philosophy for The Digital Age
By Gerry McGovern Email: gerry@nua.ie Web: http://www.nua.ie
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January 27th 1997 Published By: Nua Limited Volume 2 Number 4
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NUA is a company which seeks to be a bridge that will allow your
organisation cross over to the many new opportunities available on the
Internet in an efficient, innovative and profitable manner. Nua has amassed
invaluable experience in truly understanding how the Internet works, where
it is heading, and, most importantly, how to make it work for you.
The organisations Nua works with fundamentally believe in the Internet and
its power to change how business operates. They are organisations which
have vision, who are innovative and who are leaders. They are determined to
be leaders, innovators and visionaries on the Internet too. Nua's role is
to build the bridge that allows them to achieve these objectives.
(See Nua at MILIA, Cannes, 9-12th February 1997. Stand 12.28)
Web: http://www.nua.ie
Email: info@nua.ie
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YOU WIN, I WIN
I'm tribal. I'm Irish.
I feel in my bones what I am, where I've come from, what my culture means
to me. Without it I know I am nothing, in a small world in a large space in
an endless time.
You are out there, in all those countries I have never visited. You live
and you love in your local place. Some of you are tribal. Some of you just
use whatever it is you need to get by.
We are connected in a small, fleeting way, by the Internet.
Where are you reading this? What time is it? What is the weather like?
(It's mild for January here in Swords, Dublin) What is the view from your
window? (Mine is of the roofs of what seems like endless houses.)
The Industrial Age bred a thing called Imperialism. A rough beast with fine
clothes that was too greedy to live in its own space. Had to conquer other
peopleφs homes. Had to teach them 'civilisation,' so that it could milk
them of their worldly goods.
But out here, on this expanding horizon, there is enough room for any eye
to feed on. We don't need to colonise the Internet. If we need an acre we
can make an acre.
Money will always be scarce and there is no doubt that money buys space and
all that goes with it. But here, right now, for perhaps a brief few years,
imagination is also the acre-maker. Imagination and the determination to
make that imagination work can help us create the space we need to live and
flourish in.
I have been privileged to learn so much from the Internet. I think that I
have a wider view now. I am no less tribal, but there is also the global in
me now. I have communicated with Norway, Finland, South Africa, Australia,
America, Russia, Japan and Argentina, and these places are not so distant
now. They are more than a headline to me now.
The Internet and its wonderful email can be like standing at a global
cross-roads after work as twilight reaches out its grainy hand. There we
meet others walking home. We pass a few words, not so much for their
particular meaning, but rather to reach out and become part of the cosmos
of communication.
I am a fool sometimes. I am a dreamer sometimes. But when I wake up I am a
realist. Bringing home the bacon is never far from my mind. My ego is
strong and I want success.
On this Internet there is so much room to breathe. I have found that being
generous with my time and ideas has brought me far more rewards than being
selfish and hoarding ideas would have brought. Delivering δfree
informationφ has paid off for me in contacts, publicity and contracts.
Oh, the Industrial Age had rules like: 'You win, I lose;' 'I win, you
lose.' The Digital Age is an age of expansion and expansive thinking. For a
period at least, you winning big can help me win big or bigger.
Gerry McGovern
gerry@nua.ie
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If you have enjoyed New Thinking, please consider telling somebody else
about it.
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For New thinking archives, please go to:
http://www.nua.ie/NewThinking/Archives/index.html
********************************************************************
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NUA'S INTERNET SURVEYS
A monthly newsletter, Internet Surveys is a free digest of the most
interesting surveys containing data relating to the Internet. It is
available by sending an email to <surveys-request@nua.ie> with the word
"subscribe" in the body of the message.
http://www.nua.ie/choice/surveys
LOCAL IRELAND
A local heart with a global beat
http://longford.local.ie
DORAS
A quality, rated directory of Irish websites. Developed for Telecom
Internet <http://www.tinet.ie> by Nua.
http://doras.tinet.ie
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SPONSORSHIP
While New Thinking will always remain free to the subscriber, Nua is
willing to talk to interested parties with regard to sponsorship.
Contact Paul Clerkin: paul@nua.ie
COPYRIGHT
Where the work is by Gerry McGovern, it can be freely distrubuted in any
online format, once proper credit and subscription details are given. Where
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permission of the author must be received.
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TECHNICAL PROBLEMS
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_________________________________________________________________________
NUA: "Best Overall World Wide Web Business Achievement" Award '96
At the 5th Annual International WWW Conference, Paris, May 1996
Internet Marketing Consultancy & Designer of Websites http://www.nua.ie
*New Thinking* Free, weekly column on Digital Age: newthinking-info@nua.ie
Gerry McGovern, (gerry@nua.ie) Tel: +353-1-676-8996 Fax: +353-1-661-3932
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